The revolution of modern marketing has begun! “The Essentials of Modern Marketing Bangladesh Edition” is now live and available for purchase on Amazon! Don’t miss out on this groundbreaking masterpiece co-authored by the renowned Professor of IBA, Dhaka University, and Global Advisor of World Marketing Summit Group, Dr. AYM Abdullah, along with the Father of Modern Marketing, Prof. Philip Kotler. Ignite your passion for success and secure your coveted copy today!
Kindle version: https://www.amazon.com/dp/B0C5JFW3KL
This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide.
Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise.
The Bangladesh Edition of the book includes case studies of Bashundhara Group, Grameenphone, bKash, Nagad, BSRM, ACI Logistics Limited, Eastern Bank Limited, and so on. The e-version of the book will be globally available on Amazon. In Bangladesh, along with publishing the hard copies of the EOMM book, Northern Education Group (NEG) will ensure its availability in every library of the country.